Leado Marketing
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Terms of Service

Effective and last updated: September 3, 2026

1. Provider and scope

These Terms of Service (“Terms”) govern access to and use of Leado Marketing, including the Marketing Intelligence Tool, its websites, dashboards, integrations, communication tools, automation features, reports and related services (together, the “Service”). The Service is provided by Leado Marketing Inc. (“Leado,” “we,” “us” or “our”), with its EU contact office at Złota 59, 00-120 Warsaw, Poland.

By creating an account, accepting an order, clicking to accept these Terms or using the Service, you agree to these Terms and our Privacy Policy. If you use the Service for an organisation, “Customer” means that organisation and you confirm that you are authorised to bind it. The Service is primarily intended for professional and business use. Account holders must be at least 18 years old.

2. Account and authorised users

You must provide accurate account and billing information and keep it current. You are responsible for the actions of people whom you authorise to use your workspace, for assigning appropriate access rights and for protecting credentials. Notify us promptly at office@leadomarketing.com if you suspect unauthorised access. We may temporarily restrict access where reasonably necessary to protect the Service, Customer Data or other users.

3. The Service

During an active trial or subscription, we grant the Customer a limited, non-exclusive, non-transferable right to use the Service for its internal business purposes, subject to the selected plan, order form and these Terms. Features may include public advertising intelligence, connected commerce and website data, audience and contact management, content creation, email and other communication channels, analytics, recommendations and automations.

Some features depend on third-party platforms, public libraries or Customer-connected services. Their availability, data completeness, reporting delays and functionality may change outside our control. A third-party integration remains subject to that provider’s terms. We may improve or change the Service, but will not materially reduce paid core functionality during a current billing period without a reasonable operational or legal reason.

4. Customer responsibilities

The Customer is responsible for:

  • having a valid legal basis and providing required notices for personal data imported, collected or used through the Service;
  • obtaining and recording any consent required for cookies, tracking, email, SMS, web push or other direct marketing;
  • honouring objections, withdrawals, unsubscribe requests and suppression lists without undue delay;
  • the accuracy, legality and content of campaigns, forms, surveys, automations and instructions configured by its users;
  • reviewing recipients, generated content, targeting, timing and links before activating customer-facing actions; and
  • complying with the GDPR, the Polish Electronic Communications Law, consumer-protection rules and other laws applicable to its activities and recipients.

Leado does not provide legal advice and does not determine whether a particular campaign, audience or data source is lawful for the Customer. Sending limits, approval steps, suppression controls and other safeguards support compliance but do not replace the Customer’s own assessment.

5. Acceptable use

You must not use the Service to:

  • send unlawful, deceptive, abusive or unsolicited communications, or evade consent, suppression, bounce or complaint controls;
  • upload malicious code, interfere with the Service, probe vulnerabilities without permission or gain unauthorised access;
  • infringe intellectual-property, privacy, confidentiality or other third-party rights;
  • collect, publish, resell or redistribute data in breach of law, platform terms or rights of the data source;
  • reverse engineer or copy the Service except where mandatory law expressly permits it; or
  • use the Service for unlawful discrimination, high-impact decisions without appropriate human oversight, or any illegal purpose.

We may investigate suspected abuse and suspend the affected feature or account where proportionate. Except in urgent security, legal or deliverability cases, we will use reasonable efforts to give notice and an opportunity to remedy a breach.

6. Customer Data and data protection

The Customer retains all rights in data, content, contacts, media and instructions that it submits to the Service (“Customer Data”). The Customer authorises Leado and its contracted subprocessors to host, reproduce, transmit, transform and otherwise process Customer Data only as needed to provide, secure, support and maintain the Service, comply with law, and carry out the Customer’s documented instructions. This authorisation ends when the data is deleted in accordance with the agreement, subject to lawful retention and backup cycles.

For personal data in Customer Data, the Customer normally acts as controller and Leado acts as processor. Each party will comply with its obligations under the GDPR and applicable Polish data-protection law. We will process such data on documented instructions, apply appropriate security measures, require confidentiality, assist with data-subject and incident obligations as reasonably required, and use subprocessors under data-protection commitments. Enterprise Customers may request our current data-processing terms and subprocessor information.

We may create statistical information that is genuinely anonymised so that it no longer identifies the Customer or any person. We may use that anonymised information to operate, secure, benchmark and improve the Service. We do not acquire ownership of Customer Data through these Terms.

7. AI-assisted features

When a Customer invokes an AI-assisted feature, relevant prompts, selected content, public advertising material or other context needed for that feature may be processed by contracted AI service providers. Rules-based recommendations identified as local do not require Customer Data to be sent to an external AI model. More information is provided in our Privacy Policy and, for business procurement, on request.

AI output may be incomplete, inaccurate or similar to output produced for others. The Customer must review output before relying on it or publishing it, especially for legal, financial, employment, health or customer-facing decisions. The Customer must not submit special-category personal data, confidential data not needed for the requested feature, or content it lacks permission to process.

8. Public intelligence and third-party content

Reports may include advertisements, posts, websites, estimates and other content obtained from public sources or third-party platforms. Rights in that material remain with their respective owners. The Service may normalise, classify, group or estimate public information, and those results may contain gaps or errors. They are provided for research and business intelligence, not as a certified record of a platform’s internal campaign settings or performance.

9. Fees, usage and taxes

Fees, included allowances, billing frequency and usage charges are shown in the pricing page, checkout, billing interface or an agreed order form. The order form or billing interface applicable when the Customer purchases controls if it differs from general website pricing. Unless stated otherwise, recurring subscriptions renew for successive billing periods until cancelled.

Usage safeguards may pause sending before a configured or risk-based limit is exceeded. We may request prepayment, a verified payment method or a higher account standing before increasing material usage limits. The Customer is responsible for applicable taxes other than taxes on our income. Invoices and payment records will be made available through the payment or billing interface where supported.

Except where mandatory law or an order form provides otherwise, amounts already due are non-refundable and unused allowances do not carry forward. We may change future pricing with at least 30 days’ notice. The Customer may cancel before the new price takes effect. Overdue amounts may accrue statutory interest and reasonable recovery costs permitted by Polish law.

10. Trials, cancellation and termination

Trial duration and limitations are shown during registration. The Customer may cancel a subscription through the available billing controls or by contacting us. Cancellation takes effect at the end of the paid billing period unless the order or mandatory law states otherwise.

Either party may terminate for a material breach not remedied within a reasonable period after notice. We may suspend or terminate immediately where continued use creates a serious security, legal, fraud, payment, deliverability or third-party-platform risk. We may discontinue the Service by giving reasonable notice and, for prepaid periods we cannot provide, a proportionate refund.

After termination, access ends and Customer Data is deleted or anonymised in line with our retention process, except where retention is legally required. Customers should export needed data before termination. On reasonable request made before deletion, we will assist with an available export. Provisions intended by their nature to survive termination, including payment, intellectual property, confidentiality, liability and governing law, remain effective.

11. Intellectual property and feedback

Leado and its licensors retain all intellectual-property rights in the Service, software, interfaces, documentation, models, workflows, trademarks and original content, excluding Customer Data and third-party content. No right is granted except the limited use right stated in these Terms. If you provide feedback, you permit us to use it without restriction or payment, provided we do not identify you publicly without permission.

12. Confidentiality

Each party will protect the other party’s non-public business, technical and commercial information using at least reasonable care and use it only to perform the agreement. This duty does not cover information that is public without breach, already lawfully known, independently developed or lawfully received without a duty of confidence. A party may disclose information where required by law and will give advance notice where legally permitted.

13. Service quality and warranties

We will provide the Service with professional care appropriate to a business software service. Unless expressly agreed in writing, we do not promise uninterrupted availability, a particular marketing or commercial result, complete third-party data, or that every generated recommendation or classification will be correct. To the extent permitted by law, other implied warranties are excluded. Nothing in these Terms limits warranties or remedies that cannot lawfully be excluded.

14. Liability

For Customers acting in the course of business, neither party is liable for indirect or consequential loss, loss of anticipated profit, or loss caused by circumstances outside its reasonable control. Leado’s total liability arising from the Service in any 12-month period is limited to the fees paid or payable for the Service during the 12 months preceding the event giving rise to the claim.

These limitations do not apply to deliberate misconduct, fraud, death or personal injury where caused by a party, breach of confidentiality or data-protection duties to the extent liability cannot be limited, the Customer’s payment obligations, or any liability that cannot be excluded or limited under Polish law. Statutory rules apply to consumers and to natural persons entitled to consumer-like protection under Polish law.

15. Changes to these Terms

We may update these Terms to reflect legal, security, operational or product changes. We will post the updated version and revise the date above. For material changes affecting an active paid subscription, we will give reasonable advance notice by email or in the Service. Changes normally apply from the next renewal or the stated effective date. If a material change requires consent under applicable law, it will not take effect without that consent.

16. Polish law and disputes

These Terms and the agreement for the Service are governed by the laws of the Republic of Poland, without prejudice to directly applicable European Union law. The choice of Polish law does not deprive a consumer of mandatory protection granted by the law that would apply in the absence of that choice.

The parties will first try in good faith to resolve a dispute through direct discussion. For Customers acting in the course of business, disputes will be submitted to the competent common courts in Warsaw, Poland, unless mandatory law provides otherwise. For consumers and natural persons entitled to consumer-like protection, jurisdiction is determined by applicable mandatory law; these Terms do not restrict statutory court or out-of-court remedies.

17. General

If any provision is invalid or unenforceable, the remaining provisions continue in effect and the invalid provision will be interpreted as closely as legally possible to its purpose. A failure to enforce a provision is not a waiver. The Customer may not transfer the agreement without our prior written consent, except as part of a genuine sale or reorganisation of its business. We may transfer it to an affiliate or successor provided this does not materially reduce the Customer’s rights. Electronic notices may be sent to the account email or displayed in the Service.

18. Contact

Questions, notices and complaints may be sent to office@leadomarketing.com or to Leado Marketing Inc., EU contact office, Złota 59, 00-120 Warsaw, Poland.