Leado Marketing
Marketing Intelligence Tool
Case study

Spotting the winning creative earlier and cutting wasted production effort.

See how a hotel group used competitor creative visibility to identify the ad variation winning attention and avoid wasting time on too many new versions.

Company intro

A hotel group wanted to avoid overspending on creative testing before it knew which direction was actually winning in market.

Instead of briefing lots of new concepts right away, the team started by checking what competitors were doing. It spotted a visible A/B test, saw which version was clearly pulling ahead, and used that pattern as inspiration for its own production. That cut creative-production effort by 34% and helped the team move into stronger ROAS faster.

Case study

What changed

A clearer read on competitor testing helped the team reduce creative waste and focus effort around the pattern that was already proving itself.

1

Challenge

The team did not want to spend heavily on producing lots of fresh test variations without first seeing which direction was already winning in the category.

2

Insight

The competitor started with a balanced creative test, then shifted almost all visible reach into one stronger version. That made the winning pattern obvious enough to study, trust, and reuse.

Daily reach split by ad version

The first half of the test stays balanced, then daily reach consolidates behind Version B once the stronger creative becomes clear.

Version A

A visual snapshot of the ad version teams could compare directly inside the competitive feed.
F
Falkensteiner Hotels & ResidencesSponsoredLibrary ID: 906124632029431
•••

March = Sun & Ski fun for the whole family! ☀️⛷️
March is the perfect month for first turns & pure enjoyment in the mountains. Discover our hotels and secure this special offer:

➡️ Free ski rental for kids up to 12 years
➡️ €40 hotel credit per night & room
➡️ Hotels right by the slopes, ski school & rental easily accessible

March Ski Fun – The Best of Both Worlds:
☀️ Family hotels in the most beautiful mountain regions
☀️ Less hustle, more freedom
☀️ Sunny ski days in breathtaking scenery
☀️ Wellness & indulgence in the valley

Version under test

Version B

A visual snapshot of the ad version teams could compare directly inside the competitive feed.
F
Falkensteiner Hotels & ResidencesSponsoredLibrary ID: 774654705433676
•••

March = More Sun, More Ski Fun! ☀️⛷️
March is the perfect month for a mountain getaway! Discover our special offer now:

➡️ €40 hotel credit per night & room
➡️ Free ski rental for kids up to 12 years

March Ski Fun – The Best of Both Worlds:
☀️ Hotels in the most beautiful mountain regions
☀️ Sunny ski days in breathtaking scenery
☀️ Less hustle, more freedom
☀️ Wellness & indulgence in the valley

Winning creative
3

Result

Instead of producing too many new variations, the team built around the winning route, saved 34% on ad-creative production effort, and improved ROAS.

See how much waste disappears when the market already tells you what is winning.

Start a free trial and spot the category signals that make creative decisions faster, sharper, and more efficient.