Case study

Using ad-volume benchmarks to push for more testing and stronger paid results.

See how an e-commerce retailer used ad-volume benchmarks to challenge a slow testing pace and push for stronger paid performance.

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Company intro

An e-commerce team suspected its account was moving too slowly, but lacked a benchmark strong enough to challenge it.

The brand relied on an external performance agency and needed a clearer way to judge whether the testing pace was actually competitive. Leado Marketing gave the team that external reference point.

Case study

What changed

A clear market benchmark gave the team the confidence to demand a much higher testing tempo.

Challenge

The account was not testing with the same intensity as the category leaders, but the team needed proof before pushing back.

Insight

Competitors were launching roughly three times more new ads each week, making the gap impossible to ignore.

Average new ads created weekly

Before the team challenged its agency, the testing pace lagged far behind the category leaders.

Average new ads created weekly after the shift

Once the benchmark became clear, the account moved much closer to the pace set by the strongest competitors.

Result

The team pushed for more testing, raised the pace of experimentation, and improved results by 24%.

See how much stronger your paid decisions become when the market benchmark is visible.

Start a free trial and compare your testing pace against the teams setting the pace in your category.

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