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The Aug 17 peak was 2.45× every other observed week, after 77 new ads on Aug 10 and before 77 on Aug 24.
Evidence readout01
Launch rhythm
Observed weekly launches were 12 on Jul 27, 163 on Aug 3, 77 on Aug 10, 171 on Aug 17, 77 on Aug 24 and 20 on Aug 31. The Aug 17 count is the period high and 2.45× every other observed week.
3 Aug
163
10 Aug
77
17 Aug
171
24 Aug
77
27 Jul
12
31 Aug
20
Why it matters
The launch pattern is burst-led rather than even. Marketers evaluating creative volume should separate the Aug 17 surge from lower-volume weeks instead of treating August as a uniform flight.
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Public transparency records do not expose spend, conversions, campaign objectives or unique reach across duplicated and related records. The evidence shows visible delivery and launch behaviour; it does not prove commercial performance.
How this was measured
Leado analyzed public Meta ad records visible in the European transparency data for the stated period. Ad counts represent individual records. Reach is modelled from the reported audience ranges and is directional, not unique reach across the full campaign.
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