Understand high-intent behavior
Track the page views and business events that matter—from a content visit to a product, cart, checkout, or qualified-lead action.
Leado Marketing for custom websites
Add a marketing growth layer without rebuilding your website.
Use one lightweight connection to understand key visitor actions, grow your owned audience, launch onsite experiences, and trigger relevant follow-up—while keeping your existing website and stack.
- Works with your existing frontend
- Flexible events for your own customer journey
- Consent-aware identification and activation
Custom Website growth loopLive signals
01Customer signalUnderstand high-intent behaviorNow
02Leado actionConsent-aware customer profilesReady
✓Growth outcomeTurn anonymous traffic into an audienceMeasured
What you can achieve
Your website logic is unique. Your growth stack can still be simple.
Leado gives custom sites the marketing capabilities usually scattered across several specialist tools.
Turn anonymous traffic into an audience
Use popups, surveys, and web push prompts to earn permission and learn what visitors need.
Act while intent is still fresh
Build segments and follow-up across email, SMS, web push, onsite experiences, and workflows.
One connected growth system
One connected growth system
Bring customer signals and the channels that act on them into one practical workspace.
Flexible first-party events
Map your own products, content, funnels, leads, carts, checkouts, and conversions into useful marketing signals.
Consent-aware customer profiles
Connect known visitors to their behavior, channel permissions, engagement, and campaign history.
Onsite conversion experiences
Launch targeted popups, surveys, and web push prompts without replacing your website.
Cross-channel follow-up
Create relevant email, SMS, and web push campaigns for the audiences you choose.
Website experimentation
Run A/B/n and split-URL tests with stable assignments, goals, and decision-ready reporting.
Market context around your data
Pair first-party behavior with competitor ads, offers, social activity, and campaign inspiration.
Built for the way you work
A flexible foundation for teams that do not fit a template.
Custom ecommerce
Build commerce journeys around your own product, cart, checkout, and purchase events.
SaaS and lead generation
Connect content interest, signup intent, qualification, and lifecycle follow-up.
Developers and agencies
Implement the key signals once, then let marketers own campaigns, audiences, and experiments.
From connection to campaign
Your developers connect the signals. Your marketers take it from there.
The integration stays flexible while day-to-day campaign work remains marketer-friendly.
Add the website connection
Install the Leado script and decide which visitor and business events matter to your customer journey.
Shape the audience and experience
Create consented profiles, segments, onsite experiences, and campaign rules around those signals.
Launch and learn
Review each customer-facing action, measure behavior and conversion, and improve the next iteration.
Questions before you start
Questions before you start
Which website platforms are supported?
The website connection can run on custom sites and frameworks that allow you to add the Leado script and, where needed, call JavaScript events.
Do I need to replace my current website or CMS?
No. Leado adds tracking, onsite experiences, audiences, campaigns, workflows, and experiments around the site you already operate.
Can we track our own conversion events?
Yes. Your implementation can send custom journey events and common commerce events such as product views, cart activity, checkout starts, and completed orders.
Will marketers need developers for every campaign?
Usually not. Developers establish the connection and key events; marketers can then manage supported campaigns, experiences, audiences, and experiments in Leado.
Explore another integration
Your next campaign can start here
Keep your custom website. Add a smarter path from signal to campaign.
Start with the events that matter most, then give your marketing team the context and channels to turn them into growth.