Timely, evidence-led reporting on how major brands launch, scale and shape paid social campaigns across Europe.
Meta transparency records show 309 new Booking.com ads in the week of Aug. 31—6.03× the level of any other August week observed. Representative ads pair free-cancellation reassurance with breadth-of-choice claims and property-led imagery.
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Nike logged 804 new ads in August, with 618 appearing in the week of Aug 10. The visible Back-to-School records began later, using family-led creator posts, a Factory Store visit and a clean product image rather than a single uniform format.
Meta transparency records show 4,123 new Samsung ads in August 2026, led by a 1,542-ad burst in the week of 3 August.
Meta transparency records show 4,639 new NIVEA ads in August 2026, with 2,848 appearing in the week of Aug 17—7.95× the volume in the other observed weeks.
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