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Creative System

Sephora pushes “only at Sephora” exclusives alongside a new bath-range launch

Analysis by Jan KołtunowiczPublished 20 Sep 2026

The insight620new ads

Meta transparency records show 620 new Sephora ads in August 2026, with the largest weekly intake arriving on Aug 24.

Evidence readout01

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How the ads differ

The visible system is stark and repeatable: black backgrounds, a white circular “Uniquement chez Sephora”/“Solo da Sephora” seal, and tight portrait crops.

Why it matters

This was a high-volume August refresh built around retail exclusivity and selective launch news. For competitive monitoring, watch whether the seal, close-crop beauty imagery and brand-order variants continue after the Aug 24 creative peak; the public evidence does not confirm spend, targeting, objective, conversions or outcome.

Ads behind the insight

SEPHORASponsored · •••

Découvrez ces marques exclusives, uniquement chez Sephora.

31 Jul 2026View in Meta Ad Library ↗

SEPHORASponsored · •••

Nouveau et uniquement chez Sephora, découvrez la nouvelle gamme Bain de Sephora Collection.

24 Jul 2026View in Meta Ad Library ↗

SEPHORASponsored · •••

Solo da Sephora, scopri i brand iconici di domani: Merit, Refy, Glowery e Kosas.

16 Aug 2026View in Meta Ad Library ↗

SEPHORASponsored · •••

Solo da Sephora, scopri i brand iconici di domani: Refy, Glowery, Kosas e Merit.

16 Aug 2026View in Meta Ad Library ↗

SEPHORASponsored · •••

Ti sei mai chiest* qual è lo struccante più adatto a te? 💛

Nel nuovo episodio di Sephora Skincare Helpline facciamo chiarezza tra acqua micellare, balsamo, olio e latte detergente, per aiutarti a trovare la soluzione più adatta alla tua skincare routine.

#SephoraItalia #Skincare #SkincareHelpline

6 Aug 2026View in Meta Ad Library ↗

SEPHORASponsored · •••

Solo da Sephora, scopri i brand iconici di domani: Kosas, Merit, Refy e Glowery.

16 Aug 2026View in Meta Ad Library ↗

Explore the underlying brand report →

How this was measured

What the public data cannot prove

Public transparency records do not expose spend, conversions, campaign objectives or unique reach across duplicated and related records. The evidence shows visible delivery and launch behaviour; it does not prove commercial performance.

How this was measured

Leado analyzed public Meta ad records visible in the European transparency data for the stated period. Ad counts represent individual records. Reach is modelled from the reported audience ranges and is directional, not unique reach across the full campaign.

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