Competitor intelligence
Read a company intelligence page
Use one company page to connect paid pressure, creative themes, organic activity, and owned signals.
Availability depends on your plan, permissions, and connected channels.
Watch the workflow
See it in Leado
Step by step
Follow the workflow
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1
Open Companies
Filter the company portfolio by role or search for the brand, then open its detail page.
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2
Set the comparison window
Use a date range long enough to reveal a pattern. Compare equivalent periods when discussing changes.
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3
Review coverage first
Check which channels are mapped. Missing channel coverage limits what the page can conclude.
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4
Read the headline metrics
Use paid visibility, organic engagement, and owned activity as directional context rather than treating them as identical metrics.
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5
Follow the timeline and examples
Move from the overview into the activity timeline, ads, posts, newsletters, and website signals to understand what caused the movement.
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