Competitor intelligence
Track competitor Facebook and Instagram content
Compare publishing cadence, formats, engagement, and the posts behind organic trends.
Availability depends on your plan, permissions, and connected channels.
Step by step
Follow the workflow
-
1
Select Facebook or Instagram Organic
Open the relevant dashboard from Competitor Tracking and set the reporting period.
-
2
Compare cadence before engagement
Publishing frequency establishes context. A brand with more posts creates more opportunities for total engagement.
-
3
Inspect formats and themes
Look for recurring video, carousel, image, promotional, educational, or creator-led patterns.
-
4
Open individual posts
Read captions and view the media. Confirm that a high-level pattern is represented by more than one post.
-
5
Turn the pattern into a test
Adapt the strategic format or content angle to your brand; do not copy a competitor’s creative execution.
Help us improve