Choose optional analytics and advertising tracking, including server-side signup measurement. Rejecting is as easy as accepting. Your choice does not affect Academy access.
HubSpot combines marketing with CRM, sales and service products. Leado Marketing combines competitor monitoring with email, popups, landing pages and website tests. Compare the features, plan requirements and costs below.
€99/month · 10,000 emails included · All platform features included
Source-reviewed comparisonOfficial sources reviewed · Uncertain details are marked · Updated: 29 October 2026 · Leado Marketing product team.
Feature comparison
Compare messaging, competitor monitoring, website tools, social publishing, AI and integrations.
62 features
✓ Yes× No native feature− Limited / separate product× Probably not · unconfirmed
Full feature comparison: Leado Marketing and HubSpot Marketing Hub
Feature
UsLeado MarketingIncluded in the platform plan
ThemHubSpot Marketing HubPlan and product scope may vary
Messaging & conversion
Email campaigns & newsletters+
Create and send marketing emails, not just receive scheduled analytics reports.
HubSpot Marketing Hub: The current official offering documents customer profiles/segments, email journeys or automation, and campaign reporting. Plan and setup requirements apply.
Run event-triggered messaging for customer lifecycle stages.
HubSpot Marketing Hub: The current official offering documents customer profiles/segments, email journeys or automation, and campaign reporting. Plan and setup requirements apply.
Connect an external SMS provider to prepare and trigger SMS campaigns. The connected provider delivers messages and charges for delivery; Leado Marketing is not an SMS delivery service.
Leado Marketing: SMS requires a connected external provider. Delivery, sender availability and message charges belong to that provider, not a Leado Marketing SMS service.
HubSpot Marketing Hub: Availability depends on the selected HubSpot product, tier and any required add-on.
Send website browser notifications. Mobile-app push alone does not qualify.
HubSpot Marketing Hub: The reviewed platform/channel catalog does not offer the defined browser push, YouTube uploading or Google Business publishing/review-reply workflows. Embedded videos and other social channels are separate.
Show a creative inside a survey and measure recall or feedback on the ad.
HubSpot Marketing Hub: No native ad-creative survey workflow or Leado Marketing cost-per-10-seconds metric established in the reviewed product catalog; custom development is outside this comparison.
Install a website script to change existing page elements through JavaScript or a visual editor and compare conversion results. Tests limited to emails, popups or pages built in the provider’s own landing-page system do not qualify.
HubSpot Marketing Hub: Content Hub tests versions of pages managed in HubSpot. It does not provide the defined install-a-script editor and split-URL testing for arbitrary pages on an existing third-party website.
Use the installed website script to assign visitors to different URLs on an existing third-party website and measure conversions. Email audience splits or variants limited to a provider’s own page builder do not qualify.
HubSpot Marketing Hub: Content Hub tests versions of pages managed in HubSpot. It does not provide the defined install-a-script editor and split-URL testing for arbitrary pages on an existing third-party website.
Monitor selected companies’ public Facebook and Instagram ad creatives and activity. Managing your own ads is a different feature.
HubSpot Marketing Hub: Outside this product’s native scope: public competitor ad, email and website monitoring is different from customer messaging, own-ad reporting or site creation.
Monitor public competitor advertising and creative activity across supported Google sources.
HubSpot Marketing Hub: Outside this product’s native scope: public competitor ad, email and website monitoring is different from customer messaging, own-ad reporting or site creation.
Track public competitor TikTok creatives where the source and access are available.
HubSpot Marketing Hub: Outside this product’s native scope: public competitor ad, email and website monitoring is different from customer messaging, own-ad reporting or site creation.
Monitor selected companies’ public LinkedIn ad activity and messaging.
HubSpot Marketing Hub: Outside this product’s native scope: public competitor ad, email and website monitoring is different from customer messaging, own-ad reporting or site creation.
Compare public posts, content patterns and engagement across supported profiles.
HubSpot Marketing Hub: Marketing Hub Enterprise offers competitor social feeds for up to three companies, covering supported Facebook, Instagram, X and YouTube profiles.
Collect and analyze competitors’ emails, rather than only send your own newsletters.
HubSpot Marketing Hub: Outside this product’s native scope: public competitor ad, email and website monitoring is different from customer messaging, own-ad reporting or site creation.
Track new links and campaign destinations on selected competitor pages. Not a claim to detect every pixel change.
HubSpot Marketing Hub: Outside this product’s native scope: public competitor ad, email and website monitoring is different from customer messaging, own-ad reporting or site creation.
Browse source creatives and examples for campaign research.
HubSpot Marketing Hub: No native cross-company public ad inspiration library or alerts for the defined competitor ad, newsletter and website events in the reviewed offering.
Review a company’s tracked ads, organic posts, newsletters and website activity together.
HubSpot Marketing Hub: Outside this product’s native scope: public competitor ad, email and website monitoring is different from customer messaging, own-ad reporting or site creation.
Collect website behavior through an installed pixel or tracking script, subject to consent and setup.
HubSpot Marketing Hub: Native tracking script or SDK collects website events for customer profiles, segmentation or messaging. Consent and installation are required.
Compare paid traffic using sessions and time on site, including Leado Marketing’s cost-per-10-seconds metric.
HubSpot Marketing Hub: No native ad-creative survey workflow or Leado Marketing cost-per-10-seconds metric established in the reviewed product catalog; custom development is outside this comparison.
Upload or publish videos to a connected YouTube channel. YouTube analytics or comment support alone does not qualify.
HubSpot Marketing Hub: The reviewed platform/channel catalog does not offer the defined browser push, YouTube uploading or Google Business publishing/review-reply workflows. Embedded videos and other social channels are separate.
Publish local posts, updates and offers to supported Google Business profiles.
HubSpot Marketing Hub: The reviewed platform/channel catalog does not offer the defined browser push, YouTube uploading or Google Business publishing/review-reply workflows. Embedded videos and other social channels are separate.
Read and respond to reviews on connected Google Business profiles.
HubSpot Marketing Hub: The reviewed platform/channel catalog does not offer the defined browser push, YouTube uploading or Google Business publishing/review-reply workflows. Embedded videos and other social channels are separate.
Maintain customer attributes, consent and marketing engagement. A social-only contact record is a narrower capability.
HubSpot Marketing Hub: The current official offering documents customer profiles/segments, email journeys or automation, and campaign reporting. Plan and setup requirements apply.
Build audiences from customer attributes and behavior.
HubSpot Marketing Hub: The current official offering documents customer profiles/segments, email journeys or automation, and campaign reporting. Plan and setup requirements apply.
Segment customers using recency, frequency and monetary value of purchases.
HubSpot Marketing Hub: Native support has not been confirmed from the available product information. “Probably not” is provisional, not a verified absence. Verify this exact feature and current product/tier before making a Yes/No claim.
Classify public competitor ad angles, hooks, offers and creative patterns. Private performance optimization alone is different.
HubSpot Marketing Hub: Outside this product’s native scope: public competitor ad, email and website monitoring is different from customer messaging, own-ad reporting or site creation.
Receive notifications about supported new competitor marketing activity.
HubSpot Marketing Hub: No native cross-company public ad inspiration library or alerts for the defined competitor ad, newsletter and website events in the reviewed offering.
Build event- and audience-based marketing journeys. Comment moderation rules alone do not qualify.
HubSpot Marketing Hub: The current official offering documents customer profiles/segments, email journeys or automation, and campaign reporting. Plan and setup requirements apply.
Review customer-facing drafts before publishing or sending.
HubSpot Marketing Hub: Authors can prepare and review customer-facing campaign drafts. A dedicated multi-stage team approval workflow is not implied; check roles and plan requirements.
Share supported marketing reports, charts or data exports. Export formats vary.
HubSpot Marketing Hub: The current official offering documents customer profiles/segments, email journeys or automation, and campaign reporting. Plan and setup requirements apply.
Set up your company, competitors, sources and campaign workspace through guided steps.
HubSpot Marketing Hub: Official setup/onboarding guidance covers this product’s own accounts, channels and data; it is not Leado Marketing’s competitor-and-campaign setup flow.
Publish generated landing pages as editable WordPress pages. A generic WordPress tracking plugin alone is different.
HubSpot Marketing Hub: The reviewed product does not provide Leado Marketing’s defined cost-per-10-seconds metric or publish generated pages as editable native WordPress pages. A tracker, embedded form or generic connector is not this feature.
Connect Shoper data through the supported application or connector.
HubSpot Marketing Hub: Native support has not been confirmed from the available product information. “Probably not” is provisional, not a verified absence. Verify this exact feature and current product/tier before making a Yes/No claim.
Product recommendationsLeado Marketing includes multiple recommendation algorithms for email, web push, SMS and popups. We can also develop custom algorithms for customers on request.
Product recommendations: email+
Insert automatically selected products in emails using a supported product catalogue and recommendation rule.
Leado Marketing: Requires a supported product feed and appropriate channel setup.
HubSpot Marketing Hub: The defined recommendation capability has not been confirmed. A product catalogue, personalization field or external API alone does not establish native recommendation support.
Send recommended product links by SMS. Delivery provider charges and message-length limits apply.
Leado Marketing: Product recommendation links are delivered through a connected external SMS provider, which handles sending and message charges.
HubSpot Marketing Hub: The defined recommendation capability has not been confirmed. A product catalogue, personalization field or external API alone does not establish native recommendation support.
Show automatically selected product recommendations inside website popups.
Leado Marketing: Requires a supported product feed and appropriate channel setup.
HubSpot Marketing Hub: The defined recommendation capability has not been confirmed. A product catalogue, personalization field or external API alone does not establish native recommendation support.
Choose different recommendation methods, including bestsellers and behavior-based or cross-sell recommendations.
Leado Marketing: Multiple recommendation methods are available, including bestsellers and cross-selling.
HubSpot Marketing Hub: The defined recommendation capability has not been confirmed. A product catalogue, personalization field or external API alone does not establish native recommendation support.
The provider can develop a new recommendation algorithm for a customer. Configuring filters or connecting an external recommendation API alone is different.
Leado Marketing: New customer-specific recommendation algorithms can be developed on request. Agree the requirements and implementation scope with our team.
HubSpot Marketing Hub: The defined recommendation capability has not been confirmed. A product catalogue, personalization field or external API alone does not establish native recommendation support.
No matching features. Try a different search or turn off the differences filter.
Yes means the defined capability is offered, subject to its plan and setup requirements. No means it is outside the reviewed native product scope or explicitly unavailable. Limited means a narrower scope or separate product is required. Probably not is a provisional assessment where native support has not been confirmed, not proof that the feature is unavailable. An external integration or custom implementation is not silently treated as native support. Click a feature name for context, or its status to open the source. “No” can be a documented native-product scope gap; it is not a claim that a custom integration is impossible. Evidence review: 29 October 2026.
Features and prices
Leado Marketing
Turn competitor research into campaigns without assembling a separate marketing stack.
€99/month per account, including 10,000 sent emails. Then €0.49 per started additional 1,000 emails. Contact count does not change the base fee. Leado Marketing pricing ↗
HubSpot Marketing Hub
HubSpot presents Marketing Hub as part of a customer platform spanning marketing, sales and service. Its product page includes lead generation, automation and reporting. Product source ↗
HubSpot’s new EMEA seats-and-credits model charges for seats and usage, including marketing emails. It does not charge separately for marketing contacts. Older contact-based contracts and other regions have different prices. Choose the model matching your quote in the calculator; Leado Marketing includes all seats. Commercial terms ↗
Which should you choose?
Choose Leado Marketing if…
You want to run marketing for much less than the selected HubSpot Professional scenario, without per-seat fees. Check the calculator for your seats and usage.
You want a €99/month platform fee with all seats included. Stored contacts do not increase the fee; only extra sent emails do.
You want competitor ads, newsletters and website changes alongside customer journeys, product recommendations and campaign creation.
HubSpot’s new EMEA model starts at €100 per Professional GTM seat/month, plus usage. Five seats start at €500/month. A 10,000-send email capacity pack adds €1,000/month.
Leado Marketing: €99/month, all seats and 10,000 emails included. Additional emails cost €0.49 per started 1,000. HubSpot’s new model does not charge separately for marketing contacts; older contact-based pricing still applies to other contracts. HubSpot’s published rates ↗ · EMEA rollout ↗
Set the total records / marketing contacts, emails sent per month, hubspot seats for your setup. Prices and limits come from the linked vendor sources.
Your setup
Leado Marketing costs €99/month per account, with all seats and features included. The first 10,000 emails are included; extra emails cost €0.49 per started 1,000.
Use the vendor’s billable contact definition, which can differ from total stored contacts.
Used for this provider and for the Leado Marketing email calculation.
All seats are included in Leado Marketing’s platform fee.
Automatic selection checks usage allowances, not feature equivalence. Choose a specific plan if you need its features.
Leado Marketing’s shown rate is monthly.
Published pricing
Select the edition and pricing model matching your contract. Onboarding, other credit use and record upgrades are excluded.
Converted to EUR at . ECB, 2026-10-29. Your card or invoice rate may differ.
€/month
Enter a monthly amount in EUR, excluding VAT. Divide an annual invoice by 12. Clear this field to return to published pricing.
Leado Marketing monthly price
Your comparison
Loading the published pricing model…
Leado Marketing per month€99.00Includes the first 10,000 emails.
HubSpot Marketing HubChecking price
Leado Marketing€99.00
HubSpot Marketing Hub per monthChecking pricePublished plan estimate or your quote
Leado Marketing per month€99.00First 10,000 emails included
Leado Marketing per year€1,188.0012 months at this usage
How this is calculated
The vendor estimate uses only the published tiers, unit charges and limits listed in our source. We do not interpolate unlisted tiers or guess negotiated prices. If the selected plan cannot cover your usage, we show its published minimum separately and ask for a larger plan or quote. Annual rates are shown as monthly equivalents with the commitment stated. Free and paid plans can have different features. A starting-price comparison is labelled and does not establish the final saving for a larger setup.
Select the edition and pricing model matching your contract. Onboarding, other credit use and record upgrades are excluded.
HubSpot email packs cover sends without also charging email credits. The pack scenario selects one published pack covering the volume, not necessarily the cheapest combination. PAYG applies the published email-credit bands progressively, deducts shared included credits once and rounds up to ten credits. Other credit usage, onboarding and record-capacity upgrades are excluded. Legacy contact-plan prices are minimums, not a quote for your selected contact count.
Leado Marketing’s €99 monthly fee includes all seats and 10,000 emails, plus €0.49 per started additional 1,000 emails. Contacts, website traffic and tracked competitor profiles do not increase this fee. Use a separate account per client when handling private customer data, publishing and connected ad accounts. SMS delivery, ad spend and other external-provider charges are separate for both products. Custom recommendation algorithms can be developed on request; scope must be agreed. Prices exclude VAT. Leado Marketing pricing
Other alternatives to compare
Compare these tools too, especially if you need one particular feature.
Marketing automation
Klaviyo
An ecommerce-focused customer and messaging ecosystem.
This comparison is about marketing workflows. Do not assume that Leado Marketing replaces HubSpot sales pipelines, service operations or a company-wide CRM. You can evaluate Leado Marketing for marketing while keeping a CRM you already use.
What does Leado Marketing include for €99 per month?
The platform plan includes all seats, features and integrations, plus 10,000 sent emails each month. Additional email volume is €0.49 per started 1,000 emails. The base fee does not rise with contact count. External provider usage and advertising budgets are separate.
Can I see competitors’ actual budgets or ROAS?
Public competitor monitoring shows observable marketing activity and, where available, source-reported or estimated metrics. It does not reveal private spend, conversions or ROAS. Analyze your own private performance only through authorized connections.
Do I have to migrate everything to try Leado Marketing?
No. Start with public competitor research or a limited campaign workflow. Validate integrations, consent, data and live journeys before changing any existing customer communications.
What customers say about Leado Marketing
★★★★★4.9/5from 38 reviews
Leado Marketing gives us a clearer view of what is changing in the market and turns those signals into concrete campaign ideas.
MateuszCEO & Founder at GRINDHOUSE
Try Leado Marketing for 7 days
Test the features you need before choosing a plan.
Prepared by Leado Marketing’s product team on 29 October 2026. This comparison covers marketing workflows rather than full product equivalence. Competitor names belong to their respective owners.