Competitor intelligence
Compare Google, TikTok, and LinkedIn Ads
Use each paid-channel dashboard correctly while keeping cross-channel comparisons grounded.
Availability depends on your plan, permissions, and connected channels.
Watch the workflow
See it in Leado
Step by step
Follow the workflow
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1
Open the channel dashboard
Choose Google Ads, TikTok Ads, or LinkedIn Ads from Data → Competitor Tracking.
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2
Confirm advertiser coverage
Only companies with a mapped advertiser identity appear. If a brand is missing, repair its channel assignment in Settings.
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3
Apply an equivalent period
Use matching dates when comparing channels, but remember that each source exposes different fields and update timing.
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4
Read channel-native signals
Compare advertisers, visibility or reach where available, formats, messages, destination domains, and creative examples.
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5
Separate observation from inference
State what the dashboard shows first, then label strategic conclusions as interpretations or test hypotheses.
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