Understand contacts, products, orders, and catalogs
Use synchronized commerce records as the foundation for analysis, audiences, and personalization.
Follow the workflow
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1
Confirm the connector
Use the workspace selector to choose the Shopify, Shoper, or tracked website source you intend to analyze.
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2
Review Contacts
Inspect identity, consent, customer attributes, order summary, events, notes, and custom fields where available.
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3
Review Products and Catalogs
Check product status, images, variants, prices, inventory, collections, and catalog groupings before using them in recommendations.
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4
Review Orders
Use order value, status, time, products, and customer links to understand purchase behavior.
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5
Check data freshness
Connector updates are not always instantaneous. Compare source timestamps before acting on recent inventory or order changes.
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6
Use the data downstream
Build audiences, product recommendations, lifecycle workflows, and analytics from verified synchronized fields.