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Content & campaigns

Turn an insight into a marketing draft

Use Recommendations to keep the evidence, rationale, and proposed action connected.

Availability depends on your plan, permissions, and connected channels.
Leado interface for Turn an insight into a marketing draft
Step by step

Follow the workflow

  1. 1

    Open Recommendations

    Review prioritized opportunities and risks generated from the workspace’s available evidence.

  2. 2

    Read the evidence

    Confirm the underlying companies, channels, examples, period, and any stated limitation before accepting the recommendation.

  3. 3

    Choose a recommendation

    Select an action that matches a real business objective, not simply the highest visible activity.

  4. 4

    Generate or open a draft

    Use the available draft action to prepare content or campaign material. Generated output remains reviewable and should not be treated as automatically approved.

  5. 5

    Edit with owned context

    Add your product facts, offer, destination, proof, legal requirements, and brand voice. Remove unsupported claims.

  6. 6

    Preview and approve separately

    Use the destination editor or publisher to test the asset. Publishing remains a separate controlled action.

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