Turn an insight into a marketing draft
Use Recommendations to keep the evidence, rationale, and proposed action connected.
Follow the workflow
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1
Open Recommendations
Review prioritized opportunities and risks generated from the workspace’s available evidence.
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2
Read the evidence
Confirm the underlying companies, channels, examples, period, and any stated limitation before accepting the recommendation.
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3
Choose a recommendation
Select an action that matches a real business objective, not simply the highest visible activity.
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4
Generate or open a draft
Use the available draft action to prepare content or campaign material. Generated output remains reviewable and should not be treated as automatically approved.
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5
Edit with owned context
Add your product facts, offer, destination, proof, legal requirements, and brand voice. Remove unsupported claims.
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6
Preview and approve separately
Use the destination editor or publisher to test the asset. Publishing remains a separate controlled action.