Run a website A/B test
Create a controlled experiment, validate both variants, and interpret results without stopping too early.
What you’ll need
- An installed Leado pixel
- A measurable conversion event
Follow the workflow
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1
Define one hypothesis
State the audience, change, expected behavior, and primary metric before editing a page.
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2
Create the experiment
Open A/B testing, choose the target page, and set the experiment name and traffic allocation.
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3
Build the variation
Use the visual editor to make the smallest meaningful change that tests the hypothesis.
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4
Validate both experiences
Check control and variation on desktop and mobile, including navigation, forms, analytics, and page performance.
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5
Start the test
Launch only after the audience, allocation, goal, and pixel events are correct. Avoid making mid-test changes.
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6
Read the results
Review exposure, conversion, uplift, and uncertainty. Run long enough to cover normal business variation before choosing a winner.
Important notes
Do not declare a winner from a small sample or a short-lived spike.