---
type: Feature
title: Owned-channel creation and automation
description: Leado supports reviewable email, SMS, web push, form, survey, popup, landing-page, and lifecycle workflow creation.
resource: https://leadomarketing.com/en/features
tags: [email, sms, web-push, lifecycle-automation, landing-pages, website-conversion]
timestamp: 2026-08-16T00:00:00Z
---

# Owned-channel creation and automation

Leado's public feature catalog includes:

- email campaigns and lifecycle messages
- web push messages
- SMS campaigns
- surveys and forms
- onsite and exit-intent popups
- editable landing pages
- A/B/n and split-URL website experiments
- visual workflow automations using supported events, dates, waits, conditions, audiences, and channels

One-off sends and newly configured workflows require review and the appropriate publish permission. Once activated, an eligible lifecycle workflow can run automatically within its approved rules. Consent, suppression, enabled-asset, connection, and provider checks still apply.

## Related use cases

- welcome and onboarding journeys
- browse, cart, and checkout recovery
- post-purchase surveys and replenishment reminders
- dormant-customer reactivation
- coordinated email, web push, and SMS campaigns

## Related knowledge

- [Human approval and publishing](human-approval-and-publishing.md)
- [First-party and commerce data](../data-sources/first-party-commerce.md)
- [Engagement and feedback data](../data-sources/engagement-feedback.md)
- [Use cases](../public-pages/use-cases.md)
- [Knowledge Base](../public-pages/knowledge-base.md)