---
type: Feature
title: Data enrichment
description: Current public Leado Marketing feature for turning messy market activity into cleaner structure, context, and comparisons.
resource: https://leadomarketing.com/en/features/data-enrichment
tags: [data-enrichment, marketing-intelligence, competitor-analysis, ai]
timestamp: 2026-06-14T00:00:00Z
---

# Data enrichment

Data enrichment is a public Leado Marketing feature that turns visible market activity into cleaner, more usable structure.

The purpose is to reduce manual digging by adding context to public and connected marketing signals.

Examples:

- group similar competitor activity
- summarize ad-library movement
- structure noisy campaign signals
- connect activity to brand, channel, and category context
- make market changes easier to compare

Related features:

- [Dashboards and benchmarks](dashboards-and-benchmarks.md)
- [Alerts and recommendations](alerts-and-recommendations.md)