---
type: Data Source Group
title: Engagement and feedback data
description: Email, survey, popup, web push, SMS, comment, review, and AI-categorized signals that help Leado understand audience response.
resource: https://leadomarketing.com/en/data-sources
tags: [engagement-data, feedback, email-engagement, surveys, web-push, sms]
timestamp: 2026-08-16T00:00:00Z
---

# Engagement and feedback data

The public data-source catalog includes:

- email opens, clicks, replies, unsubscribes, and campaign history
- survey answers and qualitative feedback
- popup capture and offer-response performance
- web push subscription, click, and delivery events
- SMS send status, consent, and opt-out signals
- Facebook and Instagram comments and Google Maps reviews where connected
- AI-assisted categorization of ads, offers, products, and customer intent

These signals should be interpreted with source coverage, consent state, sample size, timing, and provider limitations in mind.

## Related knowledge

- [First-party and commerce data](first-party-commerce.md)
- [Data enrichment](../features/data-enrichment.md)
- [Alerts and recommendations](../features/alerts-and-recommendations.md)